To enable impact, research and its outputs need to be made known outside the immediate circle of partners and collaborators involved in its design, conduct and reporting. Dissemination, or spreading information about research, is not a new practice. However, the channels through which research can be shared have multiplied with the recent explosion of digital channels and with the move towards open access. So have the methods for monitoring and evaluating the success of sharing research through these channels with different audiences.
Source: Oancea A (2011) Interpretations and practices of research impact across the range of disciplines. Oxford: University of Oxford.