Department of Education

Penelope Woolf

Honorary Norham Fellow

As Head of Impact at Oxford University Press (OUP), I manage a team that supports staff across the world to evaluate OUP’s educational products and services. I am interested in research and, in particular, finding out about how OUP’s products and services are making a difference in the classroom. I have over 30 years’ experience in academic, educational and professional publishing. Most of my career has been spent in editorial roles from commissioning to Editorial Director. I have worked for Pearson Education and Discovery Education (Espresso) as well as OUP and have also carried out consultancy for universities, EdTech start-ups and publishers. I am an Honorary Lecturer at University College London where I supervised Masters dissertations and taught publishing for a number of years on the MA in Publishing and MA in Library and Information Studies. I have refereed journal articles and written book reviews specialising in digital content and textbooks.

I enjoy working across the publishing industry and was a member of and then Chair of the Academic and Professional Board and a member of the Educational Publishers Council at the Publishers Association. I have delivered presentations on publishing skills and academic publishing to publishers, MA publishing course leaders, PhD students, researchers and academics.

I was based at Oxford University Department of Education a day a week over four months in 2017 working collaboratively with Professor Alis Oancea. I advised on the Departmental Review, Communications Strategy and presented to staff and graduate students on how to think strategically about academic publishing.. As a Norham Fellow, I have continued to share expertise with staff on the evaluation of interventions and the impact of educational products and services. Collaboration has been strengthened between OUP and the Department. In 2019 I was on the steering committee for the Departmental Annual Report.

Research Interests

Evaluating the impact of educational products and services.

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