Department of Education

Penelope Woolf

Honorary Norham Fellow

As Head of Impact at Oxford University Press (OUP), Penelope manages a team that supports staff across the world to evaluate OUP’s educational products and services.

Her interests are in research and, in particular, finding out about how OUP’s products and services are making a difference in the classroom. Penelope has over 30 years’ experience in academic, educational and professional publishing. Most of her career has been spent in editorial roles from commissioning to Editorial Director. She has worked for Pearson Education and Discovery Education (Espresso) as well as OUP and has also carried out consultancy for universities, EdTech start-ups and publishers. She is Honorary Lecturer at University College London where she supervised Masters dissertations and taught publishing for a number of years on the MA in Publishing and MA in Library and Information Studies. She has refereed journal articles and written book reviews specialising in digital content and textbooks.

Penelope enjoys working across the publishing industry and was a member of and then Chair of the Academic and Professional Board and a member of the Educational Publishers Council at the Publishers Association. She has delivered presentations on publishing skills and academic publishing to publishers, MA publishing course leaders, PhD students, researchers and academics.

Penelope was based at Oxford University Department of Education a day a week over four months in 2017 working collaboratively with Professor Alis Oancea. She advised on the Departmental Review, Communications Strategy and presented to staff and graduate students on how to think strategically about academic publishing. She shared expertise with staff on the evaluation of interventions and the impact of educational products and services. Ongoing collaboration continues.

Research Interests

Evaluating the impact of educational products and services.

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