Quant Hub: Qualtrics – challenges, opportunities, and new directions

Qualtrics has become one of the most widely adopted platforms for survey design, distribution, and data management in educational research. For quantitative researchers, it offers a straightforward interface, the capacity to embed flexible question types, and the option to use Qualtrics’ own participant database to recruit potential participants. Despite these strengths, challenges remain. Survey construction in Qualtrics requires careful attention to validity, reliability, and sampling. Moreover, use of Qualtrics’ recruitment database can bring challenges regarding the authenticity of participant responses. Using a study of Australian teachers, this presentation introduces students to both the benefits and pitfalls of using Qualtrics, highlighting practical strategies to maximize its potential while maintaining methodological rigor in quantitative educational research.

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